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How to Find Job Examples Online

Whether your resume is read by a human being or processed electronically, keywords project the value and expertise that you bring to the table -- whether you're a CEO or a truck driver.

That being said, how do we know which keywords to use? It's simple: We look at the keywords employers use in their job postings and job descriptions.

To find job descriptions, the best approach is to use a job search site like Indeed.com, where you can search for jobs using various keyword combinations: job titles, job functions, industries, technologies, locations, and so on.

Keyword Examples:

  • Hard Skills: Budgeting, troubleshooting, managing, planning
  • Transferable Skills: Organization, leadership, problem solving
  • Technology Terms: IT, IS, QA, QC, quality assurance, quality control
  • Certifications: MSCE, CPA
  • Acronyms: ROI, OEM, IPO, COO, SEO
  • Degrees: BA, MBA, M.B.A., Master of Arts, Bachelor of Arts, BS, Bachelor of Science
  • Names of Companies: Nike, Xerox, 3M, Microsoft, Apple
  • Descriptive Terms: Fortune 500, manufacturing, health care, aerospace

Some Popular Job Search Sites:

In a Nutshell

Go to www.indeed.com and search for "ideal" jobs. Select the best 2-3 jobs – those that are a good match for you (with the exception of location). Transfer your choices to me via the "send to friend" option and don't forget to include your name in the note. If you don't find any "great" matches, try another search with a different keyword combination.

The Benefits of
Job Target Research

Researching your job target
not only plays an important role in ensuring that your resume is "keyword optimized" but the process itself teaches you how to use an online job search agent. Search agents and job hunters can
be a great
way to expedite
your job search.

How to Find
Specialty Job Sites

Go to Google, do a search using
the terms "resumes" or "jobs"
and the field or geography
you're interested in:

resumes, marketing, Seattle

Use Keywords to Find Jobs

Every job, career field, and industry has its own unique set of dynamic keywords. The examples below demonstrate how a job seeker might use keywords to search for job examples.

Searching for a job that is similar to your current job?
Use your current job title or other variations.

Example: A sales representative looking for a similar job / same industry might search for job titles, job functions, or terms such as account representative, sales executive, new business development, solution selling, field sales, telecommunications.

Making a Career Transition?

    Search for job titles or job functions that reflect your ideal job.

    Example: A sales rep who wants to change industries might do a search using job titles and "desired" industries: sales, pharmaceutical, medical, hospital sales.

Moving up the Ladder?

Search for job titles or job functions that reflect the direction you want to take.

Example: A sales rep who's ready to move into management might search for job titles such as sales management, account executive, sales manager, regional trainer -- or job functions such as regional sales, sales leadership, strategic planning, B2B.

Also consider using other keywords and search terms:

  • Variations of job titles – For example, instead of "sales manager" search for "sales management" or "sales director"
  • Unique skills required to do a specific job
  • Technologies / industries you're interested in
  • Degrees, certifications, special credentials

Generally, you'll get more job matches if you use just 2 or 3 keywords. To fine-tune your search, use more specific keywords, as this will yield fewer (but more accurate and relevant) matches.

The Selection Process

  • Find 2-3 examples of jobs that are close to ideal for you (except for location).
  • Transfer your choices to me – most sites have the "send to a friend" option – or cut and paste the entire job descriptions into email – or print them out and fax to 503-213-6022.
  • If you don't find any "good" matches, try another search with a different combination of keywords. Contact me if you need further clarification.

IMPORTANT: It's critically important that you forward the best examples you can find – regardless of location – because the job examples you provide will be used to determine your resume's structure and "keyword" strategy.

Other Ways to Research Your Job Target

You can also use other methods to research your job target:

Occupational Outlook Handbook

    The Occupational Outlook Handbook provides detailed ("generalized") job descriptions, working conditions, and long-term outlooks for thousands of jobs. While the jobs listed in OOH are not "live" they can provide helpful information if you're just starting out or in the process of researching potential jobs or making a career transition. Click here for the online version of the Occupational Outlook Handbook.

Newspaper Ads
While jobs posted on the Net typically provide more detail (which usually means more keywords), you can also use Help Wanted ads from any newspaper. If you are faxing small ads to me, please enlarge them or send them via the "fine" resolution.

Diligence is the Mother of Good Luck.
Benjamin Franklin.



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Pat Kendall, NCRW
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