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Kendall's keyword-based resumes are strategically built
around job target keywords to focus on the right stuff
– not only for the human reader, but also for the
electronic resume management systems that are likely to
process it.
Pat's
proprietary keyword-mining methods are outlined in her book,
Jumpstart Your Online Job Search in a Weekend, Prima
Publishing. Excerpt |
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Pat,
I thought you'd like to know that the resume and
cover letter you did for me has brought immediate
results, as
I was contacted by Brown University for a phone
interview. I really appreciate your efforts and
can't thank you enough.
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W.
Burns , Pennsylvania |
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Resume
Assessments,
Consulting,
and Coaching
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Keyword
Resume Packages
Entry-level
Resume Package
Our entry-level resume package is designed for students,
recent grads, and entry-level job seekers.
Standard
Resume Package
For
job seekers with a firm job target and a straightforward career
path. Early
career, blue collar, etc.
Professional
Resume Package
For those who need a strategic keyword
approach with full consultation and development. Marketing,
sales, engineering,
high-tech, medical, accounting, MBAs, career transitions.
Executive
Resume Package
For executives who need a strategic
approach based on consultation and/or keyword development. 20+ years experience,
C-level execs, senior managers, consultants.
Other
Services:
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Keyword Resumes
Updates
/ Existing Clients
Pat's Job Search Kit includes
everything you need to
jumpstart your job search!
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Keyword-based
resume
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Traditional
and electronic formats for mailing, scanning, faxing,
e-mailing, and online posting
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CareerFolio™ web resume
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Cover
letter and variations
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Prototype
thank-you letter
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Career Starter / Students
/ Entry Level
Targeted,
Keyword Resume: $395
Written
by Pat Kendall, NCRW
Resume development based on information extracted from detailed
questionnaire + consultation. Includes keyword development,
scannable presentation copy in MS Word, and text version for
electronic transmission.
Additional Versions: $199
Development of additional resume variation that
is keyword-optimized and aimed toward a different job target.
Includes MS Word and text version for electronic transmission.
CareerFolio: $199- Sample
Attractive web-hosted version of your resume, complete with
text download, URL based on your name, and six months of hosting.
Use as a networking tool, promote your candidacy online, and
build a strong Web presence.
Jumpstart
Your Job Search Kit: $795
Package
Details
Includes keyword-based
resume, all formats for traditional and electronic job search,
plus a CareerFolio™ Classic Web resume with text download,
6 months of hosting; keyword-based prototype cover letter;
prototype thank-you letter; and three Jumpstart Your
Job Search coaching
sessions with Pat Kendall.
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Just
wanted you let you know I landed a great job! The Monday
after I received my new resume I faxed it out to 11
businesses, and I got 8 phone calls!! I went on 5 interviews
and received 4 offers. I start my new job, as assistant
controller for a manufacturing company, on Monday. Thank
you again. Pat, your talent is a great gift, thank you
for sharing it with me and everyone else you've helped.
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L.
Sigda, Virginia |
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The
resume Pat prepared for me got me a job earning $15,000
more than I used to make. All three people who interviewed
me commented on how 'readable' it was. Thanks again!
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C.
Sloyan, New Jersey |
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It
has been a pleasure working with you. You were always
responsive (and patient), even long distance! If you
need a reference or recommendation, I am more than willing
to provide it.
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K.
Costello, Connecticut |
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Other
Personal Marketing Tools:
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Student
/ Entry Level Cover Letter
– $125
Prototype targeted cover letter in MS Word and ASCII text formats,
fully customizable.
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CareerFolio
Web Resume –
$199
Attractive
online version of your resume, complete with text download,
intuitive URL, unlimited do-it-yourself updating, and six months
of
hosting. Sample
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Targeted
Resume Distribution on the Net – $97/up
Your resume can be distributed to targeted employers and recruiters.
Check out our targeted distribution
service
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Standard Resume Package
Keyword
Optimized Resume: $425
Composition of keyword-based resume by Pat
Kendall, NCRW
Resume development based on information from detailed questionnaire
plus a 30-minute consultation for keyword development. Includes
computer-scannable presentation copy in MS Word, plus
text version of resume. Additional pages $150 each.
Additional
Job Targets / Resume Variations: $250
Additional "version" of resume – keyword-optimized
for a different job target or job level. Includes 30-minute
consultation; rewriting / keyword development; MS Word and text
formats.
CareerFolio
Web Resume: $199
Sample
Attractive
Web-hosted version of resume with text download, URL based on
your name, and six months of hosting. Use as networking tool,
promote your candidacy, and build an online presence. Do-it-yourself
updates and design changes, no charge.
Jumpstart
Your Job Search Package: $795
Includes:
- Keyword-based
resume with all formats for traditional and electronic job
search
- Scannable,
presentation-style resume in MS Word format
- CareerFolio™
Classic Web Resume (Sample)
with six months of hosting
- Text format for electronic transmission and online forms
- Prototype
targeted cover letter
- Supplemental
cover letter paragraph variations package
-
Prototype thank-you letter
- Three
Job Search Coaching sessions with Pat
Kendall to jumpstart your job search.
Other
Career Marketing Tools:
- Prototype
Cover Letter – $150
Prototype
cover letter in MS Word and text formats, fully customizable.
- Supplemental
Cover Letter Package w/ Alternate Paragraph Variations –
$59
Detailed instructions on how to customize your cover letter
for various situations; alternate letter paragraphs for response
to advertised positions, referral, recruiter, and direct contact.
- Thank
You Letters – $59-$99
- CareerFolio™
Web Resume – $199 Sample
Attractive Web-hosted version of your resume, complete with
text download, intuitive URL, and six months of hosting.
- Targeted
Resume Distribution on the Net – $97/up
Targeted e-mail distribution (by geography, industry, job
function, etc.)
Check out targeted distribution services.
Non-targeted
chronological resumes focus on employment history,
education, and other resume categories. Chronological
resumes are used in a variety of situations:
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When
you have a strong career history and your current
or most recent job is your primary qualifier
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In
noncompetitive situations where the resume is a
"formality"
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During job search networking
To
determine the appropriate resume strategy for YOUR situation,
request a free
consultation on targeted vs. non-targeted resumes.
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Attractive
resume format in Microsoft Word
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Up
to two sets of proof revisions
NOTE:
If consultation is needed for resume development (in
lieu of detailed questionnaire), add $150 per hour for
consultation.
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Discounts
for Veterans
If
you're returning to civilian work after serving
in the United States military, ask about our
free consultation and 10% discount!
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The
difference between a "keyword" resume
and a "traditional" resume is that
the keyword resume is strategically developed
and organized to focus on the same keywords
that employers use in their job postings.
Since most resumes are processed electronically,
the presence (or absence) of matching keywords
will dictate how effectively your resume works
for you.
In
addition to scoring higher during keyword
processing, a resume with the right keywords
communicates "matching qualifications"
to human readers.
Traditional
/ Non Targeted Resumes:
With
traditional non-targeted resumes, there is
no "strategic focusing" of the data toward a
particular job target. This kind of resume
presents information and job descriptions
with no regard for keyword strategy.
Pat's
Method for Building a Keyword Resume:
REQUIRED:
1-3 examples job seeker's "ideal"
job
METHOD: Qualifying
keywords (e.g., skills) are pulled from the
job descriptions and used to build the resume's
keyword foundation. All decisions regarding
editing, writing style, order of categories,
priority of information, candidate positioning,
and resume development are based on the job
target keywords. About
Keyword Resumes
For
job search purposes, keyword resumes are more
effective than traditional resumes, even if
electronic processing is not involved. Why?
Because a resume with the right keywords sends
the right message to human readers as well!
Supplemental Questions:
ECQ / KSA
WRITING:
The writing / composition of supplemental
questions (typically city, government, federal
applications) typically runs between $100-$200
per question, depending on how much consultation
is required, scope / length of questions, etc.
EDITING:
Editing and clean-up of supplemental
questions is available at my hourly rate ($150
hour).
CONSULTATION
/ LIVE EDITING: Consultation — or "live" collaborative editing
via GoToMeeting.com — is available at
the rate of $150 per hour.
Job
search coaching sessions with Pat
Kendall are structured to meet the job seeker's
specific needs. Typical topics include:
Coaching
Packages
Resume Editing / Polishing / Reformatting
Get a Price Quote: If you have an existing resume, forward it to pat kendall@relady.com with 1-3 examples of your ideal job. You can fax hard copy resumes to 503-213-6022 (24/7).
Instructions: How to Find Job Examples Online: www.reslady.jobtarget.html
Not Sure What You Need?
If you have an existing resume: Forward it to pat kendall@relady.com with 1-3 examples of your ideal job. You can fax hard copy resumes to 503-213-6022 (24/7).
If you don't have a resume: Contact me and request a "needs assessment" consultation:
Instructions: How to Find Job Examples Online: www.reslady.jobtarget.html
Frequently
Asked Questions: FAQ
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